Discussion Questions - WhattoKnow: TheMerchantsofCool 1....

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
What to Know:  “The Merchants of Cool” 1. Why has corporate America targeted teenagers? They have disposable income and want to spend their money, huge demographic (larger than baby boomer market) 2. What does Robert McChesney mean when he calls teenagers “Africa”? The generation… Most studied generation in history 3. To what extent is a typical American teenager exposed to advertisements? 3000 discreet advertisements a day; 10 million by the time they’re 18 4. What does “cool hunting” mean? Why is it important for corporate America? Search for a certain personality 5. How do cool hunters work? What techniques do they use? Go to where the teenagers go, document styles/tendencies/etc., speak with them to learn what is cool, etc. 6. According to Douglas Rushkoff, “the paradox of ‘cool hunting’ is that it kills what it finds.” Why? Once cool becomes corporate, it loses its “coolness” because what is “cool” is what is not corporate 7. Marketers know that kids do not like or trust them. What strategies do
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 2

Discussion Questions - WhattoKnow: TheMerchantsofCool 1....

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online