2-23-09 - White paper (4 pages): 1. Fact Finding: Read, key...

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(4 pages): 1. Fact Finding: Read, key facts, 2. Putting order: suggestions, other way to think abt this case which was not discussed in the case. 3. Explain the conclusion: dnt assume the reader comes to the same conclusion Biopure take aways: Timing is imp, competition can change the market conditions, they needed to move. If you need to issue an IPO, you can also hv potential sales rather than cash right now. They had a smaller plant capacity than their competitors, Market size was doubtful Pricing was an issue People are not aware about the price of blood as much as Gas prices, moreover it’s a insurance companies problem Altoids near the cash register. Catterpillar, lexus, hv made their distributors and dealers as an enormous part of their system. Margin in repair is much higher than selling new units. Adv of not having distributors: Direct communication, more control over the process, save costs, Dell computers: 90’s Compaq, Efficient Consumer response, Continuous replenishment program
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This note was uploaded on 02/16/2010 for the course MBA 2342 taught by Professor Prof during the Spring '10 term at Academy of Art University.

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2-23-09 - White paper (4 pages): 1. Fact Finding: Read, key...

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