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Unformatted text preview: Pricing: Price Reservation: Airport prices, willingness of customer to pay. Strategic Pricing Gap: Bundling: package Schwab: 1. Cut cost and price…value 2. TTC… differentiation…. .effective test …. . low relative spending 3. 4% of industry for Ads …1% of market share 4. Request $200 m …. .$55 mill for TTC 5. Training to sales people 6. Too many segments 7. Branding Statement : 8. Media that was not used by traditional investment bankers like coffee chelves 9. TTC: • Informal • Direct • Personal...
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- Spring '10
- Marketing, consumer panel data, Negotiation. Markstrat Presentation, Minutes… Presentation Schedule, history… record Topics, brands Sonite market