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Unformatted text preview: Pricing: Price Reservation: Airport prices, willingness of customer to pay. Strategic Pricing Gap: Bundling: package Schwab: 1. Cut cost and pricevalue 2. TTC differentiation. .effective test . . low relative spending 3. 4% of industry for Ads 1% of market share 4. Request $200 m . .$55 mill for TTC 5. Training to sales people 6. Too many segments 7. Branding Statement : 8. Media that was not used by traditional investment bankers like coffee chelves 9. TTC: Informal Direct Personal...
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This note was uploaded on 02/16/2010 for the course MBA 2342 taught by Professor Prof during the Spring '10 term at Academy of Art University.
- Spring '10