Channels_2_23_09 (1) - Channels Channels Markstrat status...

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Channels 2/23/09 Channels 2/23/09 Markstrat status Biopure remembered Channels Uniglobe Manila From The Air
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Stages of Case Writing Stages of Case Writing 1. Madman 2. Architect 3. Carpenter 4. Judge
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Marketing Strategy Marketing Strategy Framework Framework
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Winer’s Strategy Process Winer’s Strategy Process Objectives Customer Targets Competitor Targets Core Strategy Implementation—Marketing Mix Price, Product, Promotion, Channels , Customer Relationship Management
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Manila Airport Area Manila Airport Area
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Philippines Philippines Rice Paddies South of Manila Rice Paddies South of Manila
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Channel Design and Maintenance Channel Design and Maintenance IMPORTANT IMPORTANT Can be a source of competitive advantage that is hard to copy Cost Brand equity Availability Service
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Channel Structure Basics Channel Structure Basics Factory Wholesaler or Distributor Retailer Suppliers Consumers “Supply Chain Management” includes Suppliers…. .and their suppliers.
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This note was uploaded on 02/16/2010 for the course MBA 2342 taught by Professor Prof during the Spring '10 term at Academy of Art University.

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Channels_2_23_09 (1) - Channels Channels Markstrat status...

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