{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

marketing memo 2 - other such store Wal-mart is always...

Info icon This preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Sagar Dedhia 905387447 Product Strategy Memo 1 Organic Growth at Wal-mart Case These days the Organic food market is growing at a much higher rate than the overall food market. A lot of retailers are catching up with this and trying to gain the market share or to reap the benefits of this growth. Wal-mart also thought in similar lines and was planning to remodel its stores to attract higher grade customer base. This remodeling might cost Wal-mart to post decline in its profits for the first time after long time. One of the biggest Organic stores posted high profits but that was opposite for
Image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: other such store. Wal-mart is always perceived as low price seller and it will take lot of time for people to realize the change in it. Morever the kind of segment Wal-mart is targeting already has a lot of retail chains targeted at it and they are doing well. This change at Wal-mart might in turn affect Wal-mart’s image and it might loose its Loyal customers and also not gain the share of the new customer base it is targeting....
View Full Document

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern