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Unformatted text preview: Sagar Dedhia 905387447 Marketing Management Memo 3 Penetration P ricing: In this approach, initially the price is set lower to capture the market. Skimming: Initially the prices are set high when there is no competition to recover the investment. Mar kstrat Online This is a virtual world with virtual currency. All teams start from an identical situation. There are 2 types of products Sonite and Vodite. The Sonite market is already developed. There are 3 purchasing mediums Dept. stores, Mass Merchandise, Specialty stores. Teams are allowed to do Consumer survey, Market forecast. Once strategy is done, tactical decisions have to be taken. There is a practice file, where we can browse the graphs but we cannot check the results in the practice file since practice file cannot be run through Markstrat. We can save our file which we have taken decision on locally on our hard drive. But every second time we have to make any decision we have to re-run the file and download the Groups file again due to...
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This note was uploaded on 02/16/2010 for the course MBA 2342 taught by Professor Prof during the Spring '10 term at Academy of Art University.
- Spring '10