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Unformatted text preview: up customer service. Day asked 1 associate to check what customers think about 'excellent' customer service, and if Starbucks deliver then how will their sales and profitability impact. Background: Scultz initially worked in marketing , later took over Starbucks. He made public offer, raised $25m from IPO and opened more new stores. CAGR raised. There was no marketing. CEO Orin Smith ……. .Scultz Chairman. Starbucks Value proposition, Branding : 1. Coffee: Best quality coffee in the world, it controlled the supply chain, distribution, roasting. 2. Customer service: frequent visitors, customizing the drink. 3. Environment, ambiance Channels of Distribution: Locations in retail centers, business offices, colleges Customer satisfaction: was $40m worth investing, since the bottom line was being affected....
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This note was uploaded on 02/16/2010 for the course MBA 2342 taught by Professor Prof during the Spring '10 term at Academy of Art University.
- Spring '10