MArkstrat - BENCHMARKING - ESTIMATED OVERALL PERFORMANCE...

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BENCHMARKING - ESTIMATED OVERALL PERFORMANCE Unit A E I O Sales Retail sales K$ 89,566 93,664 85,769 52,129 Revenues K$ 58,368 61,531 56,166 34,036 Production Cost of goods sold K$ -25,168 -25,921 -26,355 -14,626 Inventory holding cost K$ -1 -91 -1 -422 Inventory disposal loss K$ 0 0 0 0 Contribution before marketing K$ 33,199 35,520 29,810 18,987 Marketing Advertising expenditures K$ -3,366 -3,700 -4,350 -5,251 Advertising research expenditures K$ -244 -185 -210 -307 Sales force K$ -2,411 -3,067 -2,122 -1,703 Contribution after marketing K$ 27,178 28,568 23,128 11,726 Other expenses Market research studies K$ -467 -419 -403 -37 Research and development K$ -1,100 0 -300 0 Interest paid K$ 0 0 0 0 Exceptional cost or profit K$ 0 0 0 0 Net contribution K$ 25,611 28,149 22,425 11,689 Next period budget K$ 10,250 11,250 8,950 7,450 CHARACTERISTICS OF MARKETED SONITE BRANDS Physical characteristics Firm Brand New or Weight Design Volume Max Freq Power Base cost Modified (Kg) (Index) (Dm3) (KHz) (W) ($) A SAMA No 18 3 75 25 12 73 SALT No 13 8
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This note was uploaded on 02/16/2010 for the course MBA 2342 taught by Professor Prof during the Spring '10 term at Academy of Art University.

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MArkstrat - BENCHMARKING - ESTIMATED OVERALL PERFORMANCE...

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