MarkStrat_Presentation_May1_6PM

MarkStrat_Presentation_May1_6PM - Click to edit Master...

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Unformatted text preview: Click to edit Master subtitle style 2/17/10 The Blue E MarkStrat Experience Hem Basyal, Sagar Dedhia, Hannah Kaska, Brett Kemp, Matt Radzom 2/17/10 Winer’s Strategy Process Objectives Customer Targets Competitor Targets Core Strategy Implementation Price , Product, Promotion, Channels, Customer Relationship Management 2/17/10 Objective • Achieve the highest stock price after period 8. 2/17/10 Winer’s Strategy Process Objectives Customer Targets Competitor Targets Core Strategy Implementation Price , Product, Promotion, Channels, Customer Relationship Management 2/17/10 Customer Targets • Strategy was to target everyone Product Customers SELF Professionals SEYA Singles SEMI Others SERN High Earners SEBU Buffs VERN Early Adopters 2/17/10 Winer’s Strategy Process Objectives Customer Targets Competitor Targets Core Strategy Implementation Price , Product, Promotion, Channels, Customer Relationship Management 2/17/10 Competitor Targets • Our competitor was the most successful product in each targeted segment 2/17/10...
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This note was uploaded on 02/16/2010 for the course MBA 2342 taught by Professor Prof during the Spring '10 term at Academy of Art University.

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MarkStrat_Presentation_May1_6PM - Click to edit Master...

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