period 2 - and Mass merc for product 2 6 Channel...

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1. Increase advertising research 2. Increase the production for product 2 3. Keep price for product close to 200$ 4. Lower on marketing 5. Increase Labor for Dept stores
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Unformatted text preview: and Mass merc for product 2. 6. Channel distribution. Low cost, play defensive, just meet consumer requirements don’t exceed, simplicity, consistency,...
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This note was uploaded on 02/16/2010 for the course MBA 2342 taught by Professor Prof during the Spring '10 term at Academy of Art University.

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