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Unformatted text preview: Our projected sales equal the actual sales for every period. This keeps the inventory costs low. We reduce the budget for advertising for SEMI according to the Markstrat ‘Advertising Experience’ . we deduce that the SEMI market is too matured . We take a generalized approach. We do not bet a lot and wait for some other team to do something extra ordinary and reduce their stock price. Pricing: increase with inflation, 2%...
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- Spring '10
- Prime number, Semi, Markstrat ‘Advertising Experience, min base cost