period 4 - Our projected sales equal the actual sales for...

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Low cost not low price…. . We invest in vodite Singles: Weight 18 design 7 volume 74 max freq 32 power 59 min base cost $134 total cost : $1.5m High earners: Weight 16 design 9 volume 67 max freq 29 power 60 min base cost $143 total cost : $1.7m We did query for launch for a new product targeting specifically to high earners. We did not do a feasibility study since it costs 100K and also that we hv to wait for a period more and it just sharpens the result of what Query.
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Unformatted text preview: Our projected sales equal the actual sales for every period. This keeps the inventory costs low. We reduce the budget for advertising for SEMI according to the Markstrat Advertising Experience . we deduce that the SEMI market is too matured . We take a generalized approach. We do not bet a lot and wait for some other team to do something extra ordinary and reduce their stock price. Pricing: increase with inflation, 2%...
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period 4 - Our projected sales equal the actual sales for...

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