Strategy 2_2_09 (1) - Agenda DominionMotors CoursePolicies...

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Marketing Policy and Strategy Introduction and Strategy
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Agenda Dominion Motors Course Policies Marketing and Strategy Concepts
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Course Objectives Analysis—Penetrate the fog Strategy—Guide the process Competitive advantage—Create it Communication—With polish and poise Role of Marketing—Own an  understanding
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Different Uses of ‘Communication’ Communication:  The activity of conveying  information Communication:  Another word of  advertising, but more comprehensive [Business] Communication:  Writing and  public speaking in business situations.
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Policies Equal Opportunity Attendance Preparation Participation Emergency Plan
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Grades Memos  20% Exam  20 Case Write-Up  20 Stock Price  20 Team Presentations  20          Total 100%
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Grades Memos  20% Exam  20 Case Write-Up  20 Stock Price  20 Team Presentations  20          Total 100%
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Case Analysis Develops…   Analytical and decision making skills: Identify relevant information (disregard junk) Integrate information to identify significant patterns Prioritize issues Reason logically Deal with uncertainty Be skeptical!
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CASE ANALYSIS Common Frustrations Too much information Missing information Unstructured format Ambiguity and little feedback Payoff: Improved ability to make competent  decisions in unstructured environments
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Strategy 2_2_09 (1) - Agenda DominionMotors CoursePolicies...

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