PROBLEM ANALYSIS AND APPROACH

PROBLEM ANALYSIS AND APPROACH - PROBLEMANALYSISANDAPPROACH:

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PROBLEM ANALYSIS AND APPROACH: Analysis of the company’s problem What is the company’s problem?  Over the last few months, General Power has been facing problems keeping up with the  market’s evolving standards. The consumer desire for reducing costs while increasing energy  and the availability of cheaper solutions from players in the industry have harmed company  sales greatly. These harsh times have caused us to re-evaluate departments within the  company to determine where we are falling behind. Evaluating multiple departments has  brought to the forefront that we at General Powers have fallen behind in the development of  batteries and battery power. Over the years, General Power has been known to develop the  best solutions in the trade, and the reliability of our solutions has allowed us to mark a higher  price tag for our products. Unfortunately, over the last two quarters, we at General Power have  seen a variety of companies develop similar ways to offer chemical batteries as ours for  cheaper prices. The consumer’s option to get the most efficient battery for a cheaper price has  caused GP to see a sharp drop in customers and has placed a lot of pressure on our research  and development department. The pressure and fear of bankruptcy has caused our vice- president to assign teams within the technical staff to brainstorm new products and services. As  one of the groups of engineers assigned to find a solution, we have met with some of the  brightest minds in the industry in order to develop a solution to develop the best, most efficient  battery.  Alternative solutions considered: Our research started off with brainstorming every possible option to develop the next frontier of  a battery that would put General Powers back up as the leader in the industry. We evaluated  solutions such as rechargeable batteries, heat powered batteries, and larger capacitors instead 
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This note was uploaded on 02/17/2010 for the course EE 333t taught by Professor Staff during the Spring '08 term at University of Texas at Austin.

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PROBLEM ANALYSIS AND APPROACH - PROBLEMANALYSISANDAPPROACH:

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