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Unformatted text preview: information presented later Explanation for Primacy Effect Once we think we have formed an accurate impression of someone, we pay less attention. Once we form an impression, we interpret inconsistent information based on that impression. Control over automatic influences requires: 1. Being aware of prime or at least the possibility of some kind of influence 2. Motivation to exert control 3. Enough attention or cognitive capacity to control responses...
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This note was uploaded on 02/17/2010 for the course PSY 240 taught by Professor Freitas during the Fall '09 term at SUNY Stony Brook.
- Fall '09