September 18 - A mothballs<> visits to grandmother>...

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September 18, 2009 Social Impact theory about the Social Influence in The Wave 1. Strength of source 2. Immediacy of source 3. Number of souces Attitude- evaluation of object Where does attitude come from? Values, religious, and moral beliefs Conditioning (Learning) Classical conditioning: through association Classical Conditioning- mere association
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Unformatted text preview: A. mothballs <-> visits to grandmother -> pleasurable feelings B. mothballs-> pleasurable feelings Operant Conditioning Behavior towards object-> rewards and punishments-> positive or negative attitude towards object The relation between attitudes and behaviors isn’t a strong one. r=.3 to .4...
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