September 18 - A. mothballs <->...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
September 18, 2009 Social Impact theory about the Social Influence in The Wave 1. Strength of source 2. Immediacy of source 3. Number of souces Attitude- evaluation of object Where does attitude come from? Values, religious, and moral beliefs Conditioning (Learning) Classical conditioning: through association Classical Conditioning- mere association
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: A. mothballs <-> visits to grandmother -> pleasurable feelings B. mothballs-> pleasurable feelings Operant Conditioning Behavior towards object-> rewards and punishments-> positive or negative attitude towards object The relation between attitudes and behaviors isnt a strong one. r=.3 to .4...
View Full Document

Ask a homework question - tutors are online