Dummyplans

Dummyplans - down the page 72 60 48 36 30 are the sizes...

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How to make a dummy Not be one…
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Layout and design rules All story packages are rectangles Pages are stacks of rectangles Don’t put art at the bottom of a leg If you wrap a picture, have at least 1 inch underneath it. Every page needs dominant art Don’t get boxitis
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Text rules Columns should be between 2 and 10 inches deep Columns should be wider than 10 picas, narrower than 20 Avoid fontitis
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Headline rules Every story needs one Headlines get smaller as you move
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Unformatted text preview: down the page. 72, 60, 48, 36, 30 are the sizes Don’t put art between a headline and its story Don’t butt headlines. Photo rules Subjects of photos should face stories about them Don’t run bad art big When you have two photos, one needs to dominate Vary your photo size and shape Creating a dummy What do I know What is most important? Place the dominant thing prominently Continue down the page Get down to specifics...
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Dummyplans - down the page 72 60 48 36 30 are the sizes...

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