EDUC 742 Comparative Critique of Seven Articles Cornelius Rusheeda.docx

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Running head: COMPARATIVE CRITIQUE OF SEVEN ARTICLES1Comparative Critique of Seven ArticlesRusheeda CorneliusEDUC 742Liberty University
COMPARATIVE CRITIQUE OF SEVEN ARTICLES2AbstractThe purpose of this paper is to describe the role that public relations plays in school leadership. Public relation or (PR) is merely creating and promoting a positive relationship with the public. Seven carefully selected articles relating to public relations in schools are critiqued, pointing out the strengths and weaknesses of each piece. The article titles are as follows: 1.Why schools need public relations professionals.2.Public Relations for Schools If you’re not engaging, you’re failing 3.Importance of public relations for school leaders: 4 tips.4.Tips for school administrators (and other school professionals).5.PR Ideas for principals.6.Fostering family-school and community-school partnerships in inclusive schools: Using practice as a guide.7.Public relations opportunities for schools utilizing innovations in virtual communities.Following that analysis, the paper continues to compare and contrast the seven articles. The paper's conclusion follows a summary statement of each piece regarding the overall effectiveness of the selected articles. Keywords:public relations, school leaders, education, leadership
COMPARATIVE CRITIQUE OF SEVEN ARTICLES3Comparative Critique of Seven ArticlesEstablishing quality public relations is critical to the overall success of any school. “Public relations (PR) is the art of managing how information about an individual or company is disseminated to the public” (Chen, 2019). Building a capable public relations team ought to be a high priority for all school leaders. The team should consist of teachers, administrators, support personnel, and other school workers to ensure that the PR is planned, systematic, and ongoing (Ediger, 2001). How the community sees a school can affect who moves into that community, which in turn affects school attendance. If a school continues to have a negative perception, this could jeopardize its funding and potentially its existence in the community. Thus, using the right types of PR consistently is a benefit to the school, students, parents, and the community. CritiqueWhy Schools Need Public Relations ProfessionalsPointing out why public relations and public relations professionals are an essential part of school success is what the article attempts to demonstrate. A strength of this piece is how it highlights the importance of communication and transparency, is to a successful PR program andschool. They inform the reader that the school has an obligation to educate its residents while fostering public awareness to support strategic initiatives (Cherenson, 2017). A strong central theme of the article identified the complexities of building community relationships and navigating the variety of media outlets if done correctly, could create a positive perception of a

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