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Unformatted text preview: Worst: Hot and Cold Media…It seems rather arbitrary how McLuhan puts different media into his categories. He says that hot media are linear and logical and provide complete involvement without considerable stimulus. Why then, are films put into the hot category, while television is put into cold? Can’t television and film contain nearly identical concepts presented in the exact same way?...
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This note was uploaded on 02/18/2010 for the course IHUM 57 taught by Professor Lowood,h;bukatman,s during the Fall '08 term at Stanford.
- Fall '08