Unformatted text preview: Worst: Hot and Cold Media…It seems rather arbitrary how McLuhan puts different media into his categories. He says that hot media are linear and logical and provide complete involvement without considerable stimulus. Why then, are films put into the hot category, while television is put into cold? Can’t television and film contain nearly identical concepts presented in the exact same way?...
View Full Document
- Fall '08
- Mass Media, Marshall McLuhan, Mcluhan, different media