09 - Worst Hot and Cold Media…It seems rather arbitrary how McLuhan puts different media into his categories He says that hot media are linear

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Question: Best: I whole-heartedly agree with McLuhan’s belief that media studies should not focus so much upon the ideas presented in the media or the content, but on the media itself. I don’t believe the content affects any person’s behavior significantly, but the media itself does. New media affect human behavior and the society around them, because of the possibilities they bring to the table rather than the precise content shown to its audience.
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Worst: Hot and Cold Media…It seems rather arbitrary how McLuhan puts different media into his categories. He says that hot media are linear and logical and provide complete involvement without considerable stimulus. Why then, are films put into the hot category, while television is put into cold? Can’t television and film contain nearly identical concepts presented in the exact same way?...
View Full Document

This note was uploaded on 02/18/2010 for the course IHUM 57 taught by Professor Lowood,h;bukatman,s during the Fall '08 term at Stanford.

Ask a homework question - tutors are online