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09 - Worst Hot and Cold Media…It seems rather arbitrary...

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Question: Best: I whole-heartedly agree with McLuhan’s belief that media studies should not focus so much upon the ideas presented in the media or the content, but on the media itself. I don’t believe the content affects any person’s behavior significantly, but the media itself does. New media affect human behavior and the society around them, because of the possibilities they bring to the table rather than the precise content shown to its audience.
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Unformatted text preview: Worst: Hot and Cold Media…It seems rather arbitrary how McLuhan puts different media into his categories. He says that hot media are linear and logical and provide complete involvement without considerable stimulus. Why then, are films put into the hot category, while television is put into cold? Can’t television and film contain nearly identical concepts presented in the exact same way?...
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