23:59 Objective 24-1 • Memory- any indication that learning has persisted over time. Our ability to store and retrieve information • There are certain events that occur and we remember exactly where we were, what we were wearing, what the weather was like…etc. • We define the world as “before and after” this event • This perceived clarity for our memories of surprising, significant events leads some psychologists to call them flashbulb memories ...Our brain commands “capture this!” Objective 24-2 • In forming memories, you must select, process, store, and retrieve information • You process information not only in the “cramming” for tests, but also in the skills you learn and in your processing of countless daily events • To remember any event, we must get information into our brain (encoding ), retain that information (storage ), and later get it back out (retrieval ) • Atkinson and Shiffrin’s classic THREE-STAGE PROCESSING MODEL OF MEMORY • We form memories through 3 stages
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