Module 26 - 18:09 Objective 26-1 Iconic memory- a fleeting...

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18:09 Objective 26-1 Iconic memory - a fleeting photographic memory Our eyes register an exact representation of a scene and we can recall any part of it in amazing detail- but only for a few tenths of a second We also have an impeccable, though fleeting, sensory memory for auditory stimuli, called echoic memory o You can recover the last few words from your mind’s echo if your attention veers to the TV during a conversation Objective 26-2 Unless our working memory encodes or rehearses information, it quickly disappears from our short-term store Short-term memory is limited not only in duration but also in capacity Typically stores just seven bits of information At any given moment, we can only process very limited amounts of information Objective 26-3 Our capacity for storing long-term memories is essentially limitless Our brains are NOT like attics, which once filled can store more items only if we discard old ones Despite the brain’s vast storage capacity, we do not seem to store most information with
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Module 26 - 18:09 Objective 26-1 Iconic memory- a fleeting...

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