This preview shows page 1. Sign up to view the full content.
Unformatted text preview: brought under control of one department to improve short-run policy planning and integrate the firm’s activities. 5. Marketing company era- Time when not only short-run now long-run plan and the whole company’s effort is guided by the marketing concept. Uncontrollable versus controllable • Market managers can analyze data in each environment when making decisions that can be controlled. For example, a manager can lead a firm into a product-market where competition is not yet strong. Marketers positions a product....
View Full Document
This note was uploaded on 02/20/2010 for the course CARD CARD405 taught by Professor Smith during the Spring '10 term at DeVry Addison.
- Spring '10