Chapter Review questions_1_4

Chapter Review questions_1_4 - (MKT125 LuisCrespo...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Principles of Marketing (MKT125) Luis Crespo February 23, 2009 Review Questions – Chapters 1-4 Chapter 1 – Page 27 Question 3 Distinguish between the Micro and Macro views of marketing. Then explain how they are interrelated, if they  are. Micro view is a set of activities performed by organizations while Macro view is a set of activities  performed as a social process. Both are interrelated and equally as important. Both consumers and  producers effects society as a whole which could be beneficial or negative. Such as creating  competitive prices or creating social issues as pollution. Question 14 Distinguish between production orientation and marketing orientation, illustrating with local examples. Instead of trying to get customers to buy what the firm has produced (Production Orientation), a  marketing-orientated firm tries to offer customers what they need. Topic Marketing Orientation Production Orientation Attitude towards customers Customer needs determines  customer plans. They should be glad we exist,  trying to cut costs and bringing out  better products. An internet website A new way to serve customers. If we have a website customers will  flock to us. Product offering Company makes what it can sell. Company sells what it can make. Question 1 Distinguish clearly between a marketing strategy and a marketing mix. Use an example. A marketing strategy is the big picture of what a firm will do in some markets while the marketing mix 
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 02/20/2010 for the course CARD CARD405 taught by Professor Smith during the Spring '10 term at DeVry Addison.

Page1 / 4

Chapter Review questions_1_4 - (MKT125 LuisCrespo...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online