Principles of Marketing Chapter 3 Notes

Principles of Marketing Chapter 3 Notes - (Mkt125...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Principles in Marketing (Mkt125) Chapter 3 Notes Market  is a group of potential customers with similar needs who are willing to exchange  something of value with sellers offering various goods or services. Generic market  is a market with broadly similar needs and sellers offering various,  often diverse, ways of satisfying those needs. Product-market  is a market with very similar needs and sellers offering various close  substitutes ways of satisfying those needs. Segmentation and Targeting Differentiation and Positioning Defining generic markets and product- markets. Understanding customer’s views. Understanding types of dimensions  used to segment markets. Using positioning techniques. Knowing how to identify segments. Differentiating the marketing mix. Deciding what segments to target. Evaluating segment preferences. Using segmentation approaches.
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

Page1 / 4

Principles of Marketing Chapter 3 Notes - (Mkt125...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online