The Onion - T he Onion, Inc Table of Contents Overview...

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The Onion, Inc Table of Contents Overview Page 2 Executive Summary Page 2 Company Strategic Direction / Analysis Page 3 SWOT / Business Environment Analysis Page 3 Strengths Page 3 Weaknesses Page 3 Opportunities Page 3 Threats Page 3 Web Site Analysis and Recommendations Page 3 Appendix A Page 5 Appendix B Page 6 Appendix C Page 7 Appendix D Page 8 Appendix E Page 9 Appendix F Page 10 Appendix G Page 11 Appendix H Page 12 Appendix I Page 13 Page 1 of 19 3/26/2009
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Page 2 of 19 3/26/2009
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Overview Everyone here in this classroom and globally around the world, is part of the greatest marketing conspiracy in the history of mankind. We have been consumed from the day we were born with marketing tactics to blind us from truth. We have been flooded with so many lies by the generations before us, our schools, peers, radio, television, magazines, newspapers, billboards, place of employment, and the list goes on. Everyday we are confronted with what we believe is the truth on what is happening in the world around us. We’ll I’m here to tell you that it’s all been lies and my eyes have not been opened until this opportunity to research a company for my marketing paper. I know it’s hard to believe what I am about to tell you but please bear with me and let the truth flow through your veins and into your minds. When you leave here today you will know the truth, you will know where to find the truth, and you will be very scared. Let’s start with what you believe is the truth about the world around us. The following are hot topics in different areas: Global Warning World Economic Recession Iraq war, Afghan war, possible Korean war Health Care overhaul Steroid and drug use in sports The Twitter, Facebook, and Myspace tech rage The list of hot topics in the news goes on. Little did you know these are all lies. All designed to distract you from the real news out there. This is where my research for the best web site comes in. There is only one web site that has the real truth, the real news, and it is becoming so strong in its market that it can no longer be ignored and the government can no longer hide the truth. Executive Summary This media giant was started by a man named Sean Mills Junior. Sean Mills Junior was a scholar who graduated Cum Laude from the University of Yale. His major was in poetry and aspired to become one of the greatest poets of his time. But as fate would have it, his life took a turn that no one had expected.
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This note was uploaded on 02/20/2010 for the course CARD CARD405 taught by Professor Smith during the Spring '10 term at DeVry Addison.

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The Onion - T he Onion, Inc Table of Contents Overview...

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