L3_ECE4001_Fall_2008 - ECE4001 Lecture 3 Problem...

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J. Stevenson Kenney © 2008 1 ECE4001 – Lecture 3 Problem Formulation, Design Vocabulary, and the Design Process August 26, 2008
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J. Stevenson Kenney © 2008 2 Athletes are ridiculed who "talk" a good game, but who cannot deliver on the field of play. He can "talk the talk," but can he can’t "walk the walk“ This doesn’t just apply to athletes!
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J. Stevenson Kenney © 2008 3 Whether you're in manufacturing or retail or financial services, understand how your business works. Talk the business talk, walk the business walk… infosecuritymag.techtarget.com/2003/feb/talkthetalk.shtml
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J. Stevenson Kenney © 2008 4 I've always believed the key to the inside track is to know the lingo , whether in a foreign country or a place of business. I've told myself I don't need an MBA—I just have to be able to hold my own in a conversation with all those buzz-word- users tossing about terms like "scalability, EBITDA, ROI, LIFO," and "FIFO." Plain and simple: you have to be able to talk the talk . By Amy Ziff, Travelocity http://dest.travelocity.com/Tips/Item/0,3295,403_TCYCA,00.html
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J. Stevenson Kenney © 2008 5 Design Vocabulary • Need – Purpose of project • Goal – Ideal response to the need • Objectives – Quantifiable performance expectations – Performance –C o s t – Schedule – Reliability • Constraints – Permissible range of design and performance parameters • Criteria – Attributes of designs, i.e., cost
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J. Stevenson Kenney © 2008 6 Design Vocabulary (Cont’d) • QFD – Quality function deployment (will define later) • Attributes – characteristics of a design or system. For QFD synonymous with ‘customer requirements.’ • Features – Attributes of a product which may not be strict requirements, but are attractive to potential customers • Characteristics – often synonymous with attributes. For QFD synonymous with ‘engineering requirements.’
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J. Stevenson Kenney © 2008 7 Design Vocabulary (Cont’d) • Functions – services that the design must provide. • Specifications – usually synonymous with ‘performance specifications.’ • Design Specifications – detailed description of the completed design. • Design Parameters – design characteristics that the engineer my manipulate/optimize. • Performance Parameters – indicators of the performance of the device or system being designed.
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J. Stevenson Kenney © 2008 8 Language vs. Lingo • The terms just described are fairly standard across the industry • “Lingo” refers to language that may be specific to a geographic region or company • Some examples from Silicon Valley: – Pre-money valuation – what the company is worth before an infusion of venture capital – Underwater options – the strike price of your option is more than what the stock is trading at – Drinking the koolaid – Getting the investors to believe in your ludicrous business model
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J. Stevenson Kenney © 2008 9 Design Elements And Product Life Cycle
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This note was uploaded on 02/20/2010 for the course ECE 4001 taught by Professor Frazier during the Spring '09 term at Georgia Institute of Technology.

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L3_ECE4001_Fall_2008 - ECE4001 Lecture 3 Problem...

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