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Peng_Chapter 17 - (CSR)consideration of,andresponseto,...

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STAKEHOLDER VIEW OF THE FIRM stakeholder   - group or individual who can affect or is affected  by the achievement of the organization’s objectives corporate social responsibility  (CSR)  - consideration  of, and response to, issues beyond the narrow economic,  technical, and legal requirements of the firm to accomplish social  benefits along with the traditional economic gains which the firm  seeks
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BIG PICTURE PERSPECTIVE global sustainability   - ability “to meet the needs of the  present without compromising the ability of future generations to  meet their needs”
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BIG PICTURE PERSPECTIVE primary stakeholder groups  - constituents on which the  firm relies for its continuous survival and prosperity secondary stakeholder groups  those who influence or  affect, or are influenced or affected by, the firm, but are not engaged 
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