Peng_Chapter 1 - LEARNINGOBJECTIVES

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
LEARNING OBJECTIVES After studying this chapter, you should be able to: 1. Explain the concepts of international business and global business 1. Identify one most fundamental question and two core perspectives that provide  a framework for studying this field 1. Participate in the debate on globalization with a reasonably balanced and  realistic view and a keen awareness of your likely bias in favor of globalization
Background image of page 2
Opening Case : Which country made this  book? o 1902-1986  South-Western as an independent US  publisher o 1986-2007 acquired by Thomson Corporation, a  Canadian company, and became a  wholly owned  subsidiary by  Thomson  Learning division.  o 2007-present Thomson learning division was sold to  two  private equity firms, Apax Partners  based in London and  OMERS Partners  in Toronto.  o Jul 2007 Thomson Learning changed its name to  Cengage Learning  (center of  engagement)  headquartered in Stamford,  CT with operations in 39  countries
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 02/21/2010 for the course IBUS 311 taught by Professor Chen during the Fall '08 term at Binghamton University.

Page1 / 23

Peng_Chapter 1 - LEARNINGOBJECTIVES

This preview shows document pages 1 - 4. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online