Peng_Chapter 4 - SWOTAnalysis SW=StrengthsandWeaknesses

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SWOT Analysis SW = Strengths and Weaknesses Internal assessment of the organization leading to  management decisions OT = Opportunities and Threats External assessment of the business environment to  identify the uncontrollable events that might impact  management decisions
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Resources and Capabilities Resources (or capabilities) -  The tangible and intangible assets  a firm uses to choose and implement its strategies. Tangible resources and capabilities -  Assets that are  observable and easily quantified. Intangible resources and capabilities -  Assets that are hard to  observe and difficult (or sometimes impossible) to quantify.
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Analyzing the value chain: in-house versus outsource value chain A chain of vertical activities used in the production of  goods and services that add value Undertake a basic SWOT analysis of the value chain  to decide whether to keep an activity in-house or  outsource it
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This note was uploaded on 02/21/2010 for the course IBUS 311 taught by Professor Chen during the Fall '08 term at Binghamton University.

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Peng_Chapter 4 - SWOTAnalysis SW=StrengthsandWeaknesses

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