Lecture 1 Introduction

Lecture 1 Introduction - MKTG 311: Fall 2009 Introduction...

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MKTG 311: Fall 2009 Introduction to Marketing Tuesdays and Thursdays: 8:30-9:55 (90 – CRN 90473), in LH 014, & 11:40-1:05 (91 – CRN 90474), in LH 010
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Today’s Class: o Overview: o o News headlines from last week and how they relate to MKTG 311
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Instructor: Subimal (Chat) Chatterjee (AA 224) Undergraduate TA’s: Allison Kim (allisonkim35@gmail.com) Jonathan Guerrera (jguerre3@binghamton.edu) Andrea Pop (andreapop6@gmail.com) Ada Kantor (akantor1@binghamton.edu) Michelle Schwartz (mschwar6@binghamton.edu) Graduate TA:
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Monday Tuesday Wednesday Thursday Michelle (10:00 – 11:30) Class (8:30 – 9:55, LH-014) Michelle (10:00 – 11:30) Class (8:30 – 9:55, LH- 014) Ada (11:35 – 1:05) Chat (10:00 – 11:30; AA-224) Ada (11:35 – 1:05) Chat (10:00 – 11:30; AA-224) Class (11:40– 1:05, LH-010) Class (11:40– 1:05, LH- 010) Jonathan (1:15-2:45) Jonathan (1:15-2:45) Andrea (2:45 – 4:15) Allison (2:50-4:20) Andrea (2:45 – 4:15) Allison (2:50-4:20) Office Hours (Starting September 8, 2009)
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Snapshots from the Syllabus: Text (Page 1): Selected Chapters from Essentials of Marketing (EM): A Marketing Strategy Planning Approach, by William D. Perreault, Jr., Joseph P. Cannon, and E. Jerome McCarthy, 11th Edition, McGraw-Hill Irwin. ISBN: 007-7280830 The full book will do just fine No, I will not use the CD
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Evaluations (Pages 2, 3) Exams (Total 250 points): There are three, closed book, individual exams. The first two exams (100 point each) are non- cumulative and students are required to take one out of these two exams. If a student takes both exams, the instructor will drop the lower grade. The third and final exam (150 points) is comprehensive and cumulative (see table below for the contents of each exam). All students must take the final exam in order to pass the course.
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Exam Date Contents Exam 1
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Lecture 1 Introduction - MKTG 311: Fall 2009 Introduction...

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