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chapter 8 - Chapter8 ProductDevelopment JessicaPattison...

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Chapter 8 Product Development Jessica Pattison HUEC 2045 Spring 2009
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Economic Importance more apparel manufacturing firms than textile firms women’s + girls’ = over ½ of total clothing expenditures, employment, and value of factory shipments has provided jobs for women, immigrants, minorities, semiskilled and unskilled
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NAICS Codes for Apparel NAICS - North American Industry Classification System SIC - 1930s-establishes the type of activity in production 315 Refer to Table1-1 (p. 8) 3rd 3-1- 5 =apparel mnfg 4th 3-1-5- 1/2/9 = knitted, C-S, accessories 5th 3-1-5-x- 2/3 = men’s & boy’s C/S, women’s & girl’s C/S (respectively) Refer to Table 6-1 (p. 212)
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History and Growth of Women’s  Industry Custom-made Ready-to-wear 19th c.: instructions printed in magazines Godey’s Lady Book, Peterson’s, & Graham’s Magazine Ebenezer Butterick (1863) Young industry 20th c.: 1920s, new developments
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Fashion Plates European Origin To depict styles
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Hand to Machine Elias Howe (1845) Sewing machine Isaac Singer (1850s) Perfected sm Volume output Early Immigrants Ellis Island, NY 1920
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20 th  century Technological improvements : cut, sew, mass distribution, retail, advertisement Need for RTW Changing women’s roles WWI 1940s Recognition of Designers “Paris Inspired” Dorothy Shaver
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Publicly Owned vs. Privately  Owned 1960s going public Consumer spending Deal w/ textile suppliers and retail distributors 1980s going private Leveraged buyouts 1990s some go public (IPO) initial public offering
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Development of Unions Sweatshops ILGWU International Ladies’ Garment Workers’ Union ACTWU Amalgamated Clothing & Textile Workers’ Union UNITE Union of Needletrades, Industrial & Textile Employees UNITE HERE (UNITE) AND Hotel Employees & Restaurant Employees International Union
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Organization of an Apparel Firm Executive MGMT Merchandising Marketing & sales Operations Finance
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Reshaped by Computer  Technology EDI linkages Computer integrated manufacturing (CIM) Quick Response (QR) VF/Wal-Mart (1st QR partnerships) Rapid replenishment programs Lean retailing Real time merchandising (RTM) Agile Manufacturing QR made-to-order Cut, make, sew, ship tomorrow
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  • Spring '06
  • V
  • North American Industry Classification System, Industry Trends Industry, Apparel Firm, apparel manufacturing firms

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