chapter 9

chapter 9 - 2008 Fairchild Publications, Inc. Womens...

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Unformatted text preview: 2008 Fairchild Publications, Inc. Womens Apparel chapter nine Key Concepts Categories, size ranges, and price zones of womens apparel Roles of brand names and designer names inthe marketing of womens wear Advertising and promotional activities in themarketing of womens apparel Trends in the womens apparel industy Everything you always wanted to know about the history, organization, and operation of womens apparel. 2008 Fairchild Books, Inc. Chapter 9 Fashion Apparel 2 Womens Apparel The womens apparel business is a multi- million dollar business employing hundreds of thousands of workers It exists in a constant state of change, reacting on an ongoing basis to womens taste and styles, to a growing global economy, and to new technology It is an industry that thrives on change 2008 Fairchild Books, Inc. Chapter 9 Fashion Apparel 3 Womens Apparel The history and growth of the womens apparel business was closely aligned with the history and growth of the unions Owners and workers were on opposite sides about pay, long working hours and dirty, dark, dangerous working conditions In 1900, workers began to unionize. The International Ladies Garment Workers Union (ILGWU) was formed, but strikes in 1909 and 1910 started collective bargaining Unionization Unionization 2008 Fairchild Books, Inc. Chapter 9 Fashion Apparel 4 Womens Apparel The Triangle Shirtwaist Fire disaster in 1911 brought great attention to the plight of workers and this began the growth and strength of the ILGWU In 1995, the ILGWU merged with Amalgamated Clothing and Textile Workers Union. The new union became known as UNITE, which stands for Union of Needletrades Industrial and Textile Workers...
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This note was uploaded on 02/21/2010 for the course HUEC 2045 taught by Professor V during the Spring '06 term at LSU.

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chapter 9 - 2008 Fairchild Publications, Inc. Womens...

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