MKT 372 Contemporary Issues in Marketing Highbarger

MKT 372 Contemporary Issues in Marketing Highbarger - MKT...

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MKT 372 Contemporary Issues in Marketing Spring 2010 Unique # 04955 UTC 1.116 T-Th 11:00-12:30 John Highbarger john.highbarger@mccombs.utexas.edu CBA 6.432K Cell # 512-633-8576 TA: Courtney Gibson Courtney.gibson@bba06.mccombs.utexas.edu Course Objectives: 1. To practice real problem solving using all business disciplines 2. To identify marketing and perception issues which frame business decisions 3. To gain experience using analytics and forecasts to determine business direction 4. To improve skills in oral communication and critical discussion Assigned Materials On Intelligence” available from the University Coop “Chasing Cool” available from the University Coop “Micro Trends” available from the University Coop “You’re So Money” available from the University Coop “Sway” available from the University Coop Grading Class Participation 20% One-on-One Interview 20% One-on-One Marketing Professional Services Presentation 20% Team Presentation 20% Test Results 20% Class participation grades will be determined based upon: quality and insight of participation, quantity of participation, and class attendance. Failure to attend and participate in the “Guest Speaker” and “Class Designated Topics” discussions will result in bad things happening to your grade. Class participation is not about being right or wrong; it is about showing thought and insight and applying what you have learned. Class participation will include the results of smaller projects. “One-on-One” presentations are individual presentations by the student to the instructor. These presentations are outside of class and take place in the instructor’s 1
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office. The first presentation is a mock interview. The second one-on-one is a presentation selling professional services. The presentations will be graded on quality
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MKT 372 Contemporary Issues in Marketing Highbarger - MKT...

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