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MKT+3343+Course+Syllabus+Sp+2010 - McCoy College of...

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McCoy College of Business Administration TEXAS STATE UNIVERSITY-San Marcos Department of Marketing MKT 3343 Principles of Marketing Sections .259 and .260 Spring 2010 INSTRUCTOR: Dr. Ruth Taylor TEL: 512-245-3226 (Voice) OFFICE: MCOY 414 OFF. HOURS: T-TH 7:30am – 8:00 am E-MAIL: [email protected] T-TH 11:00 am – 12:30 pm T-TH 2:00pm – 3:00 PM Or by appointment COURSE DESCRIPTION : Study of the strategic marketing process, which creates value for consumers and organizations through integrated production and distribution of products. Examines the marketing process in the context of the global, cultural, economic, legal/regulatory environment. Examines ethical and socially-responsible marketing and the impact of information technology. Prerequisite: Junior standing. COURSE MATERIALS: Required test: Marketing , 9 th edition, Kerin, Hartley & Rudelius, McGraw-Hill Irwin, 2008. LEARNING OBJECTIVES: An understanding of: the functions (4 P's) of domestic and international marketing and how these functions create value for consumers and organizational buyers through the integrated production and distribution of goods, services, ideas, and experiences. strategic market planning, implementation, and control. the external and internal forces which provide the global, political, economic, legal, competitive, and regulatory context for planning marketing strategies both for profit and non-profit organizations. the consumer and/or organizational buyer as central to marketing decision-making in today's diverse society. the marketing research process of information acquisition, management, and reporting for business. individual responsibilities in organizations and society, including ethical and socially-responsible marketing. the impact of information technology on marketing, including using database information to better meet customer needs and marketing via the Internet. Learning Objectives Specifically Addressed in MKT 3343.259 and MKT 3343.260: In addition to the above general learning objectives, students enrolled in MKT 3343 sections .259 and .460 will be able to achieve the following specific objectives: 1) to conceptualize complex issues into coherent and persuasive oral (via in-class responses) and written (via written outside and in-class projects) statements; 2) use critical thinking skills to evaluate information, solve problems, and make sound decisions; 3) use information technology skills in decision- making; 4) apply general concepts of ethical behavior in dealing with stakeholders; 5) understand the importance of group dynamics in achieving organizational goals and the use of the skills needed for effective teamwork; and 6) understand the importance of culture and diversity as applied to marketing and marketing management situations. Page 1 of 7
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Additionally in sections .259 and .260 of the MKT 3343 course students will be required to be involved in management-specific knowledge and skills learning experiences such as follows: 1) ethical and legal responsibilities
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