BMW CASE STUDY
You should write some sentences to introduce BMW’s role in the motocycle and automobile market or to
represent BMW’s vision and mission, your assignment will be better if you have quotes from documents
collected in CSU Online. You can also give a brief history of BMW brands and logo.
Examine and apply the consumer-buying process for BMW. Identify the steps and the application
to BMW. How does this process assist the marketing team at BMW?