ch2.2 - BUSI 1004 Marketing Instructor QIU Cheng The...

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The Marketing Environment Cont’d 2 BUSI 1004 Marketing Instructor: QIU Cheng 2 The Macroenvironment 3 Demography is the study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics. Demographic environment is important because it involves people, and people make up markets. Population grows fast: 6.5 billion Æ 8.1 billion by 2030 The Macroenvironment: Demographic 4 The Macroenvironment: Demographic
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