ch13_11_16_09_vista

ch13_11_16_09_vista - Chapter 13 Social Psychology Video:...

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Chapter 13 Social Psychology
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Video: Implicit Association Test PLAY VIDEO
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Social Perception and Cognition Overcoming prejudice Making members groups in conflict talk does not appear to be enough to solve this problem. Getting them to work towards a common goal appears to be a more effective strategy.
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Social Perception and Cognition Overcoming prejudice Evidence for this was provided by the Robber’s Cave experiment. But the children in the experiment were from arbitrarily formed competitive groups, not two different racial or ethnic groups.
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Attitudes and Persuasion Ways of presenting persuasive messages There are two broad categories of persuasive messages: Fulfill the request to make something good happen. Fulfill the request to prevent something bad from happening (chain letters and some internet hoaxes work on this principle; they almost always feature an implied threat).
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Attitudes and Persuasion Audience variables in persuasion Person variables: Level of cognitive abilities Importance of message to person Mood of person
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This note was uploaded on 02/22/2010 for the course PSY 22518 taught by Professor Dr.chrismayhorn during the Fall '09 term at N.C. State.

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ch13_11_16_09_vista - Chapter 13 Social Psychology Video:...

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