English Essay on Gender.docx - Representation of Gender in...

This preview shows page 1 - 2 out of 3 pages.

Representation of Gender in the MediaBy Eli ToparisThe representation of gender in the media focuses on mass marketing by using theprincipal stereotypes of males as an embodiment of hypermasculinity and femalesas sexualised and attention-seeking people, therefore, not allowing individualismwith gender. The documentary The Mask You Live Inby Jennifer Siebel Newsomanalyses the narrow definition of masculinity that humans have socially constructedand the adverse effects of hypermasculinity.The purpose of the 2015 Carl's JrSuperbowl ad for The All Natural Burgerby Jake Scott is to sell a product by usingthe stereotypes of women as sexualised objects to appeal to males. These textseffectively explore the portrayal of gender in the media and pop culture.Director Jennifer Siebel Newsom, in her documentary 'The Mask You Life In', arguesthat society wrongly creates a role of hyper-masculinity and rejection of femininity formales as a result of a variety of media and cultural influences. She supports thisclaim by using multiple techniques throughout the film such as ethos, logos,anecdotes, and repetition. Throughout the documentary Ethos is demonstrated. Atthe beginning of the film when the title is shown, it is taken from the quote of GeorgeOrwell: “He wears a mask, and his face grows to fit it.” This is then followed by apicture of American Footballer Joe Ehrmann, to emphasise further the idea thatEhrmann who participated at a national level in a popular and dominating sport, mustshow his masculinity to fit into this character as a football player or a sportsman.

Upload your study docs or become a

Course Hero member to access this document

Upload your study docs or become a

Course Hero member to access this document

End of preview. Want to read all 3 pages?

Upload your study docs or become a

Course Hero member to access this document

Term
One
Professor
NoProfessor
Tags
Jennifer Siebel Newsom, Jake Scott

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture