3_food_marketing.value-added.S10

3_food_marketing.value-added.S10 - Introduction to Food...

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    Introduction to Food Marketing
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Key Questions . . . So Far . . . Know what the Agri-Food System is Know who the Players are Now . . . What is  Food Marketing ? What does  Value-Added  mean and how  is it created?
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Complex Agri-Food System Farm Service/Ag.Input Supplier U.S. CONSUMER Producers Assemblers Initial Food Processors Food Manufacturers Import/  Export  Markets Food Service  Retailers Large Retail Food  Stores Institutional  Wholesalers Grocery  Wholesalers Specialty  Retailers Small Retail Food  Stores
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What is Marketing?
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What is Marketing? Means different things to different people  “The  performance  of all business  activities involved in the flow of food  products and services from the initial  agricultural production until they are in  the hands of the consumer” “A  Value-Adding  Process”
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Food Marketing is . . . All the activities that have to happen to  get food from the farm to the consumer!
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Moving Product Through the System Each level in the agri-food system can be 
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This note was uploaded on 02/23/2010 for the course FIM 220 taught by Professor Weatherspoon,d during the Spring '08 term at Michigan State University.

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3_food_marketing.value-added.S10 - Introduction to Food...

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