Video_Case_on_JJ - SPD4251 Seminar Activity 2 Video Case...

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SPD4251 Seminar Activity 2 Video Case – “The Johnson & Johnson Credo” During the 1990s many companies attempted to make their organizations more decentralized to give employees more freedom, to foster creativity, and to eliminate some of the inefficiencies that plagued many large firms. A good example of a large organization with the best features of a small one is Johnson & Johnson, one of the world’s largest manufacturers of health care products for the consumer, pharmaceutical, and medical devices and diagnostics markets. Its well-known products, such as Tylenol, Windex, or Johnson & Johnson baby oil, can be found on store shelves throughout the world. Johnson & Johnson is a family of more than 230 companies that employs 115,600 people in 57 countries and sells all over the globe, with annual sales of $50.5 billion. The organization is not centrally managed and does not have an elaborate centralized structure. Despite its size, J&J demonstrates the advantages of focus, flexibility, and speed. With no centralized
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This note was uploaded on 02/23/2010 for the course BA SPD4251 taught by Professor Macy during the Spring '10 term at HKUST.

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