BPS_Seminar_Meeting_4_SV

BPS_Seminar_Meeting_4_SV - 1 Analyze the external general...

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Seminar Activity Meeting 4 – External Environment Case Analysis 4.1 – General and Competitive Environments Read the case on JetBlue Airways: Is “High Touch Service” the key driver for JetBlue’s Success” (Case 16, C123).
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Unformatted text preview: 1. Analyze the external general environment of JetBlue. 2. What are the bases of JetBlue’s competitive advantage, and is it sustainable? SPD4251 Business Policy and Strategy 1 SPD4251 Business Policy and Strategy 2...
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This note was uploaded on 02/23/2010 for the course BA SPD4251 taught by Professor Macy during the Spring '10 term at HKUST.

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BPS_Seminar_Meeting_4_SV - 1 Analyze the external general...

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