Unformatted text preview: of inconclusive evidence suggesting that health problems might result from too much exposure to the sun. That decision cost the company $5 million in lost sales. The company’s vice president for recruiting finds that the company’s reputation helps them recruit and attract a diverse workforce. 2. Yes, of course. J&J is the best example to make good use of its value statements, “the Credo”. It has guided J&J managers in making decisions for nearly 70 years. These statements have become a major part of day-to-day business operations, from mundane decisions about maintaining facilities to a major crisis involving the safety of one of J&J drugs. Written in 1938, the Credo remains today in almost the original form, although now in 36 languages. SPD4251 Business Policy and Strategy 1...
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This note was uploaded on 02/23/2010 for the course BA SPD4251 taught by Professor Macy during the Spring '10 term at HKUST.
- Spring '10