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Unformatted text preview: minds are already cluttered with the promotional efforts of their competitors. 3. To compete effectively in a growing market, one must offer a high quality product with benefits that will distinguish it from its competitors. Product benefits must be communicated to potential customers through effective promotional activity. Also, distribution channels that make it easy for the consumer to purchase must be put in place SPD4251 Business Policy and Strategy 1...
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- Spring '10