Keys_to_BPS_Seminar_Meeting_3 - minds are already cluttered...

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Seminar Activity Meeting 3– External Environment Video Case Analysis 31 – Nokia Connects Consider the video case and answer the following questions: 1. What are the opportunities associated with being first into a major new country market? 2. What are the threats associated with being late in entering a major new country market? 3. How can a company help its products compete effectively in a growing market? 1. Traditionally, the first to enter a new market has the opportunity to build brand loyalty. 2. Late entrants are faced with building a name and reputation for themselves with consumers whose
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Unformatted text preview: minds are already cluttered with the promotional efforts of their competitors. 3. To compete effectively in a growing market, one must offer a high quality product with benefits that will distinguish it from its competitors. Product benefits must be communicated to potential customers through effective promotional activity. Also, distribution channels that make it easy for the consumer to purchase must be put in place SPD4251 Business Policy and Strategy 1...
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