Seminar_4_-_Case_KEYS_JetBlue_Airways

Seminar_4_-_Case_KEYS_JetBlue_Airways - JetBlue Airlines...

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
JetBlue Airlines Case Analysis
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
16 - 2 Factors in the general environment Political/legal: deregulation of airline industry in 1978 allowed new low cost, point-to-point services to emerge; bankruptcy laws protect non-profitable operators Technology: the Internet allows website ticket sales, with customer service provided by workers from home, reducing cost of this operation; customers can compare prices easily Economic: upturns and downturns affect demand; availability of venture capital affects new entrants; interest rate fluctuations affect cost of debt Extreme Events: 9-11 created fear in air travel; severe weather affects service; wars affect fuel prices JetBlue Airlines External Environment
Background image of page 2
16 - 3 JetBlue Airlines Competitive Strategy, cont. Cost Leadership through efficient operations: New planes minimize maintenance/fuel costs Larger planes ensure more revenue per flight Longer hauls keep planes longer in air No meals served helps quicker turnarounds and
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 02/23/2010 for the course BA SPD4251 taught by Professor Macy during the Spring '10 term at HKUST.

Page1 / 5

Seminar_4_-_Case_KEYS_JetBlue_Airways - JetBlue Airlines...

This preview shows document pages 1 - 4. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online