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Seminar_6_Keys_to_Ford_Motor_Case

Seminar_6_Keys_to_Ford_Motor_Case - Ford Motor Company on...

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Ford Motor Company on the Edge? Seminar 6 Case
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38 - 2 Ford Motor Company Q 1. Internal Analysis Value-Chain Analysis: Sequential process of value-creating activities The amount that buyers are willing to pay for what a firm provides them Value is measured by total revenue Firm is profitable to the extent the value it receives exceeds the total costs involved in creating its product or service
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