Seminar_6_Keys_to_Ford_Motor_Case

Seminar_6_Keys_to_Ford_Motor_Case - Ford Motor Company on...

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Unformatted text preview: Ford Motor Company on the Edge? Seminar 6 Case 38 - 2 Ford Motor Company Q 1. Internal Analysis Value-Chain Analysis: • Sequential process of value-creating activities • The amount that buyers are willing to pay for what a firm provides them • Value is measured by total revenue • Firm is profitable to the extent the value it receives exceeds the total costs involved in creating its product or service 38 - 3 Ford Motor Company Q 1. Internal Analysis, cont. Value Chain Activities How does Ford create value for the customer? What challenges does Ford have in its value chain? Primary: Inbound logistics Not addressed in the case Operations Outdated manufacturing facilities; too much duplication of operations; poor management of quality control Outbound logistics Not addressed in the case Marketing & sales Very strong brands; over dependence on price-based competition cuts into margin Service Commitment to service, even issued massive product recalls to address consumer safety 38 - 4...
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This note was uploaded on 02/23/2010 for the course BA SPD4251 taught by Professor Macy during the Spring '10 term at HKUST.

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Seminar_6_Keys_to_Ford_Motor_Case - Ford Motor Company on...

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