Seminar_7_Keys_to_American_Red_Cross_Case

Seminar_7_Keys_to_American_Red_Cross_Case - American Red...

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American Red Cross Seminar 7 Case
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11 - 2 American Red Cross Q 1. Organizational Mission/Vision Company vision - Massively inspiring - Overarching - Long-term - Driven by and evokes passion - Fundamental statement of the organization’s Values Aspiration Goals Hierarchy of Goals Company vision Company vision
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11 - 3 American Red Cross Q 1. Organizational Mission/Vision, cont. Mission statements - Purpose of the company - Basis of competition and competitive advantages - More specific than vision - Focused on the means by which the firm will compete Hierarchy of Goals Company vision Company vision Mission statements Mission statements
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11 - 4 American Red Cross Q 1. Organizational Mission/Vision, cont. The American Red Cross states what it does : “provide relief to victims of disasters and help people prevent, prepare for, and respond to emergencies”; For whom it performs these activities: “victims of disaster, and people who need to prevent, prepare for, and respond to emergencies”;
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This note was uploaded on 02/23/2010 for the course BA SPD4251 taught by Professor Macy during the Spring '10 term at HKUST.

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Seminar_7_Keys_to_American_Red_Cross_Case - American Red...

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