SPD4251_BPS_-_Lecture_3_SV

SPD4251_BPS_-_Lecture_3_SV - PEED – Bachelor of Arts in...

Info iconThis preview shows pages 1–15. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: PEED – Bachelor of Arts in Business (General Mgt/Finance/IB) Subject Lecturer: Macy Wong Meeting 3 SPD4251 Business Policy and Strategy 2 A. Today’s Class Meeting ¡ External Environment \ General environment \ Competitive environment 3 From Thinking Strategically to Choosing a Strategy 4 The Components of a Company ’ s Macro-environment 5 General Environment 6 Creating the Environmentally Aware Organization 7 Environmental Scanning & Monitoring ¡ External Scanning \ Surveillance of a firm ’ s external environment: ¡ Predict environmental changes to come ¡ Detect changes already under way ¡ Proactive mode ¡ External Monitoring \ Track evolution of: ¡ Environmental trends ¡ Sequence of events ¡ Streams of activities 8 Competitive Intelligence ¡ Define and understand a firm ’ s industry ¡ Identify rivals ’ strengths and weaknesses \ Intelligence gathering (data) \ Interpretation of intelligence data ¡ Helps a firm avoid surprises 9 What Competitive Intelligence Is and Is Not Competitive Intelligence Is … 1. Information that has been analyzed to the point where you can make a decision. 2. A tool to alert management to early recognition of both threats and opportunities. 3. A means to deliver reasonable assessments . 4. A way of life, a process . Competitive Intelligence Is Not … 1. Spying . Spying implies illegal or unethical activities. It is a rare activity. 2. A crystal ball . Competitive Intelligence is good approximation of reality; it does not predict the future. 3. Database search . Data by itself is not good intelligence. 4. A job for one smart person . Adapted from Exhibit 2.2 What Competitive Intelligence Is and Is Not! 10 Environmental Forecasting ¡ Plausible projections about \ Direction of environmental change \ Scope of environmental change \ Speed of environmental change \ Intensity of environmental change ¡ Scenario analysis 11 Group Discussion 12 Question Which of the following is a danger of forecasting? a) Managers assume that the world is not open to precise predictions. b) Managers may view uncertainty as black and white and ignore grey areas. c) Managers assume that the world is uncertain. d) Managers view the world as completely unpredictable. 13 SWOT Analysis ¡ Managers need to analyze \ The general environment \ The firm ’ s industry and competitive advantage ¡ SWOT analysis \ Strengths \ Weaknesses \ Opportunities \ Threats \ Basic technique for analyzing firm and industry condition 14 Example...
View Full Document

This note was uploaded on 02/23/2010 for the course BA SPD4251 taught by Professor Macy during the Spring '10 term at HKUST.

Page1 / 47

SPD4251_BPS_-_Lecture_3_SV - PEED – Bachelor of Arts in...

This preview shows document pages 1 - 15. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online