SPD4251_BPS_-_Lecture_5_SV

SPD4251_BPS_-_Lecture_5_SV - SPEED Bachelor of Arts in...

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SPEED – Bachelor of Arts in Business (General Mgt/Finance/IB) Subject Lecturer: Macy Wong Meeting 5 SPD4251 Business Policy and Strategy
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2 A. Today’s Class Meeting ± Internal Environment II \ Input-Transformation-Output Model \ Value Chain Analysis
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3 Input-Transformation-Output Model
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4 Input-Transformation-Output Model ± a transformation process model ± the nature of the operation (company activities) ± a set of activities that creates value in the form of goods and services by transforming inputs into outputs ± systematic direction, control, and evaluation of the entire range of processes that transform inputs into finished goods or service to satisfy customer needs
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5 Input-Transformation-Output Model ± Operations. ..manage the transformation of inputs such as labor and materials into useful outputs such as products or services INPUTS OUTPUTS PROCESS
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6 Manufacture Service Transport Land & Building Labor Materials Equipment Facilities Information Goods and Services Input Resources Transformation Process Outputs to Customers Input-Transformation-Output Model Environment Environment Environment Environment
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7 Input-Transformation-Output Model Operation Primary Conversion Desired Input Process Output Airline Aircraft Move passengers Transported passengers Ground Crew Dept Store Goods Trading on a Satisfied Staff “buy-sell” basis Customers Computerized registers Police Police officers Prevent crime Lawful society Law Solve crime Security Rules & Regulations
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8 Value Chain Analysis
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9 Organisational Activities ± Transformation activities add value to the inputs (Value 2 - Value 1) ± Added value - cost = profit margin Inputs (raw materials) Transformation Outputs (Final Product) Value 1 Cost Value 2
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10 Value-Chain Analysis ± Sequential process of value-creating activities ± The amount that buyers are willing to pay for what a firm provides them ± Value is measured by total revenue ± Firm is profitable to the extent the value it receives exceeds the total costs involved in creating its product or service
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11 Value-Chain Analysis ± Firm is profitable to the extent the value it receives exceeds the total costs involved in creating its product or service ± Porter describes two different categories of activities: \ Primary – inbound logistics, operations, outbound logistics, marketing and sales, and service \ Support activities – procurement, technology development, human resource management, general management 3-11
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This note was uploaded on 02/23/2010 for the course BA SPD4251 taught by Professor Macy during the Spring '10 term at HKUST.

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SPD4251_BPS_-_Lecture_5_SV - SPEED Bachelor of Arts in...

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