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Study Notes for Final Exam

Study Notes for Final Exam - Process-Oriented Writing...

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Process-Oriented Writing & Formatting Business Messages Chapter 1: Achieving Success Through Effective Business Communication TCOs 1, 2, 12 Chapter 4: Planning Business Messages 1 Audience analysis, persuasion Given the task of selling a product or service such as cellular phone service or computer software or hardware, use techniques for audience analysis, including evaluation of customer attitudes and level of knowledge that will assist with the successful delivery of the message. 2 Negative messages, media choice, standard message organizations Given the need to determine the best way to transmit a difficult or controversial message, such as a request for an emergency leave, a staffing cutback, or a challenge to questionable use of copyrighted material, evaluate the effectiveness of a hard copy message vs. an electronic method of communication such as e-mail or instant messaging, select the most appropriate delivery means for the message, and deliver it effectively. 12 Basic document design features, standard business formatting (memos, email, business letters, reports), paragraphing, line spacing, white space Given the need to announce a business change, such as the opening of a new plant, apply good document design features, including the selection of typeface and the use of white space and color, to create an effective document, such as a flyer, newsletter, brochure, or sales letter, for an external audience.
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Positive and Neutral Messages & Electronic Communication Chapter 5: Writing Business Messages, Chapter 7: Crafting Messages for Electronic Media TCOs 2, 3, 11 Chapter 8: Writing Routine and Positive Messages 2 Negative messages, media choice, standard message organizations Given the need to determine the best way to transmit a difficult or controversial message, such as a request for an emergency leave, a staffing cutback, or a challenge to questionable use of copyrighted material, evaluate the effectiveness of a hard copy message vs. an electronic method of communication such as e-mail or instant messaging, select the most appropriate delivery means for the message, and deliver it effectively.
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