Lecture 2

Lecture 2 - My propaganda perspective: (Groucho) Marxist...

Info iconThis preview shows pages 1–9. Sign up to view the full content.

View Full Document Right Arrow Icon
My propaganda perspective: (Groucho) Marxist Karl Groucho “Who are you going to believe? Me? Or your own eyes?” attributed to Groucho Marx
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Why haven’t we focused on language yet? In order to understand how language and images are used in everyday situations, it is crucial to understand how we take in the world in general (mediated perception) and what our particular worlds consist of (American historical context). This entails that we spend time exploring how beliefs arise and how we perceive the world.
Background image of page 2
Another everyday example When you’re out of Schlitz, you’re out of beer.
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Another everyday example Subtle difference between participle -ing and inFnitival uses of verbs: 1. I like playing golf. 2. I like to play golf. 3a. To hesitate would be fatal, and they will regret it. 3b. To hesitate had been fatal, and they regretted it. 3c. Hesitating had been fatal, and they regretted it.
Background image of page 4
But, relying on our own assessment is tricky Playing with the context/ground biases our perception of the object/Fgure. The same object varies depending on its appearance in different contexts.
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Context affects our perception, and also our behavior “[subject] fnds himselF unexpectedly in a minority oF one, opposed by a unanimous and arbitrary majority with respect to a clear and simple Fact. Upon him we have brought to bear two opposed Forces: the evidence oF his senses and and the unanimous opinion oF the group oF his peers.” S. Asch 1955:3 75% oF subjects answered incorrectly at least once. 35% oF all judgements conFormed with incorrect responses.
Background image of page 6
Re-enactment of Asch experiments As you watch, try to anticipate how you would behave? Do you suspect that others are more likely than to conform to the erroneous judgements of peers? “Asch (1952) reported that most of the participants who yielded to group pressure in his studies did so because they assumed that majoroty was right and they were wrong (a kind of informational inFuence), rather because they wanted to be accepted by the majority (a kind of normative inFuence.” John M. Levine 1999:359
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Context affects our perception, and also our behavior “Written responses of participants made it evident that they came to doubt their own perceptual ability, rather than doubting the group.” Moskowitz: 2005:31 But, did this mean that they actually perceived the lines like the group did? Test: After the real subject observes the judgements of the plants, s/he is asked to make his/her own judgement in private. Result: The more assured of the privacy of the judgement, the less conformity is observed. Interpretation:
Background image of page 8
Image of page 9
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 25

Lecture 2 - My propaganda perspective: (Groucho) Marxist...

This preview shows document pages 1 - 9. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online