Lecture 9

Lecture 9 - Standard Communication Model Source speaker...

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Unformatted text preview: Standard Communication Model Source speaker Message Receiver hearer Source = def Encoder and sender Message = def The content or meaning conveyed Code = def The form in which the meaning is packaged Channel = def The means by which the code is transmitted Receiver = def The interpreter of the code Whats missing? Gricean Cooperation What is conveyed What is actually said What is implicated\ (Truth conditional: Semantics) Conversational Non-conversational (Pragmatics: defeasible) Gricean Cooperation What is conveyed What is actually said What is implicated\ (Truth conditional: Semantics) Conversational Non-conversational (Pragmatics: defeasible) Branding If you read magazines or watch TV, you will have noticed that much advertisement is uninformative. The notorious Benetton campaign, for instance, only presented their brand name together with shocking images such as a corpse in a pool of blood or a dying aids patient. Why do Frms invest in this type of advertisement? The answer is to increase brand- name recognition, important because of the consumers reliance on the recognition heuristic. Gigerenzer 2007:126 Recognition Heuristic: If you recognize one name, but not the other, then infer that the recognized name has higher value. Branding Common Ground How is this ad different? Natural Language The problem is that flling in the missing parts oF enthymemes depends on interpreting the natural language in which the argument was put Forward to try to determine what the speaker meant to say. Defeasibility...
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Lecture 9 - Standard Communication Model Source speaker...

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